shop talk: creating displays

Howdy, friends!

Welcome to another installation of our weekly Shop Talk.  I’ve been in the bed for a few days with the Flu, so it’s taking me quite a bit of energy to pull out this post, but I was ready to share some pictures with you.
shop talk | perfectly imperfect

Much like decorating in our homes (especially tablescapes), creating displays in the shop is all about texture and layers.  I will say, though, that decorating our homes and styling a 3,000 square foot (open) shop space is a bit different.

Like we mentioned last week, we opened with our basics (sofas, furniture, pillows) covered, and also had smalls to fill in with.  However, twenty or thirty smalls are swallowed alive in 3,000 sq. feet.  Now that we are getting to know our niche and market, we’ve branched out to carry more home-related gifts and smaller decor accents.  We’ll be able to create really interesting and artful displays now.  (p.s. antiques and vintage pieces are also wonderful for creating display & i feel a road trip coming so soon!)

shop talk | perfectly imperfect

Rather than trying to explain everything, I thought I’d show you a recent display I worked on.  P.S.  I wish you could see people’s faces as I snap pictures all around the shop.  It makes them quite uncomfortable, I think.

shop talk | perfectly imperfect

I have one rule floating around in my mind for the shop: a flat table is a boring table.

Upon opening, I was trying to decide what kind of shop we would have–mercantile display or decor display.  Mercantile shops have things set up cleanly and neatly (i.e. all the cloches are on one shelf together neatly in a row) and decor displays are more random, displaying products together and in more artful ways.

We stuck with a cleaner system at first (again, we started within our budget for purchasing all the small things), only creating layered displays here and there.

P.S.  Isn’t Nat so cute back there with her cinched PI tee & leggings on?

I don’t wear leggings, y’all.

I’m so looking forward to creating more displays like this one.

Kraft krinkle paper is my new best friend & so are those blackboard crates.

Every single thing you see on the table is for sale, and I love that the layered display causes you to stop and touch lots of product & to see how beautifully they pair together.

shop talk | perfectly imperfect

shop talk | perfectly imperfect

Maybe the customers should be afraid when I’m walking around snapping pics.

Orders from Atlanta’s Market are beginning to confirm & ship and I can honestly say, it’ll be like Christmas morning when those boxes start coming in.   Styling and placement will be where I spend the bulk of my days–it will be like therapy for me.

If it would just hurry up and get here!

If you have any questions about styling/choosing products or topics we should cover in Shop Talk, ask me in the comments below.  I’m so enjoying sharing the process with you guys–thank you for always being the best readers out there!

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17 Responses to shop talk: creating displays

  1. Jeni @ Restoring Piece January 25, 2013 at 10:08 am #

    The flu is yuck-stuff, so when you can lft your head again I’d love to hear about kraft krinkle paper. Sounds intriguing!
    P.S. I don’t do leggings, either…

  2. Maria January 25, 2013 at 11:54 am #

    I just recently stumble across your page and love it. I have a dilemma my local Miami Florida retail stores do not carry Annie Sloan chalk paint. I have a old vintage dresser I want to paint was on line looking at different ideas aka videos on painting furniture. Looking at your pictures I think I see this Annie Sloan paint in the background. I have never painted anything so that makes me a ROOKIE I can’t mess this up this dresser is to be used for my sister vintage inspired Baby Shower next month 02/16. I have never heard of chalk paint until now and after reviewing some videos I thought well this may be a good idea for a rookie no sanding, no primer needed if I use this magical chalk paint. The problem is none of my local home depot, ace, benjamin moore carry this chalk paint or have heard of it. They all want to sell me chalkboard paint instead:( Please tell me if you sell and can ship out to me asap…Really appreciate your help…Thanks ….

    • Brooks January 26, 2013 at 6:01 pm #

      She does sell it! It’s the top, right tab that says SHOP. She carries everything! ;)

    • Jackie January 29, 2013 at 10:53 am #

      Hi Maria,
      I just read your comment (love this site too!) and wanted to tell you that if you go online you can find what retail shops/states carry ASCP and they def ship. I am in Ct and I have a retailer in NJ ship it to me. I love it and you really can’t mess up on it. I have featured a bunch of things I have painted on my blog if you want to check it out…

      I order the paint and typically get it in 2-3 days. They are at if you want to use them. patty there is super helpful with tips, ideas, and loves sharing her knowledge. she teaches classes in it.
      good luck to you! I am doing a baby shower this Sat…I love the idea of using a vintage theme!

    • perfectlyimperfect January 30, 2013 at 11:29 am #

      Hi Maria!

      We actually carry the paint, too! We loved it so much we just had to become stockists last year–our online shop is:

      We’re happy to help you in any way–we ship out quickly as well!
      Shaunna :-)

  3. Jessi January 25, 2013 at 12:00 pm #

    I would love to hear more on how you went about tackling the Atlanta Market (if you are targeting a certain look, did you research vendors to know who to target?). Also, are you offering a combo of your stuff and “outsourced” items?

    Thanks again…I’m loving this series! Feel better soon.

  4. Deb @Lake Girl Paints January 25, 2013 at 4:50 pm #

    Now that is some Fresh Pioneer Style that is so inviting!
    I loved that girl’s reaction to the mirror. That would be me!
    I enjoy peeking in your shop. Thanks for sharing.
    Love your style,

  5. Brenna January 25, 2013 at 5:31 pm #

    My dream is to open a shop like yours! How did you discover where to shop for merchandise to sell? I have no retail experience so this is a huge step for me! Thanks!

  6. Laura January 25, 2013 at 5:35 pm #

    My husband lovingly took a detour through Troy today, we are on our way to Mobile from south Georgia for a taekwondo tournament, so I could go in your shop. I love what you’ve done! I have a dream to have something similar one day. I picked up some chalk paint and we enjoyed talking to the young lady working. I look forward to all the wonderful posts to follow!

  7. Connie Nikiforoff Designs January 25, 2013 at 6:09 pm #

    I think the displays are really lovely! But sometimes when I’m in a shop with these kinds of table displays, I find myself only looking. Because I’m so afraid if I move something to look at it more closely, I’ll move something else…and break it :-( So often I don’t even get too serious about what is actually on a rather full-display table….probably missing some real gems.

    Also, I need blank space somewhere to kind of set up my own displays/vignettes in a trial area before I decide to buy. If there’s no room on a table top, or even a shelf, then I have to set it up on the floor…not always a good choice if the store is really busy with customers.

    Just some thoughts from a rather visual interior decorator :-) All in all, I’d love to see your shop in person but since that’s probably not going to happen, I’m happy to see it on your blog :-)

    Continued great success with your store!

  8. maggie January 25, 2013 at 6:39 pm #

    Sorry you got the flu and hope you’re feeling lots better soon! Your shop looks fabulous.

  9. Mandy January 25, 2013 at 6:59 pm #

    Love everything in your shop!!!

  10. sarah k January 25, 2013 at 10:08 pm #

    Hope you feel better soon! As for your shop…it is GORGEOUS. When I am in your neck of the woods, I will be sure for visit. Love your style.

  11. Raquel Brinkman January 26, 2013 at 9:22 am #

    Hello Shaunna,

    I’ve been only following your blog a few months now and I love it! You have so many beautiful talents God has blessed you with :) I wish you all the best with your beautiful shop.

    Can you please tell me if I can purchase the chair and sofa you have in your shop? I’m so in love with them Lol.

    Hope your felling better :)

    God bless you and your family.


    • perfectlyimperfect January 26, 2013 at 11:34 am #

      Hey Raquel! Well, sure you can! Where are you located? You can email us at orders at perfectlyimperfectblog dot com and we can start figuring it out! :-)

  12. Michelle January 27, 2013 at 11:17 am #

    Seriously wish I lived closer to your shop. The mirrors on the display table are just what I have been looking for. I have had a vision in my head of what I want and much to my surprise there they are in your store. Do you think you will ever do an online store? If not I may have to plan a vacation close to you just so I can visit your store.

    Sorry to hear you have the flu hope you are feeling better soon.

  13. Deb Deaton January 29, 2013 at 12:28 pm #

    Shauna, I just love your new store! Where did you say it is located? I live in the southernmost tip of Illinois and I have used ASCP and just love it! It is so forgiving and one can get so many different looks depending what techniques you use. I am wanting to take a girl’s trip and would love to come by your shop! Hope you are feeling better! That flu is nasty stuff.

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